Is rainmaking a habit? Or, do the right habits make it rain?

Over the next few months, I will be sharing with you some of what I’ve learned in my work with literally thousands of business development clients about habits and their impact on rainmaking. These habits combined with a written plan can dramatically increase your chances for achieving your goals.

Habit #1: The Headline Statement

This month we’ll be talking about the first of these 7 habits—the Headline Statement.

World-class rainmakers know what they do and how to communicate that in a Headline Statement. They make a habit of looking at their services from the client’s point of view and then crafting, refining and practicing their Headline Statement so they can say what they do in any situation with ease and grace.

A classic mistake many service professionals make is to talk about what they do vs. the problems they solve. If you’re not creating connection with your target market, it may be time to re-think how you talk about what you do.

Next time we’ll be talking about how to use the “Rule of Three” to build a powerful headline statement of your own.

What about your headline statement?

• Are you using a headline statement now?
• Is it all about you or all about your client or prospect?
• Either way, what kind of results are you getting?