Boost Your Business in 2011 with this FREE eBook

Posted by Robin Hensley on January 03, 2011

Thumbnail image for RTB Law Practice.jpgRaising the Bar in Your Law Practice: Ten Ways to Change Your Results Right Now 

Here’s something to boost your business in 2011 – Pass this gift on to your colleagues, too!

Attorney Lance LoRusso and I are offering you and your colleagues a complimentary copy of our eBook, Raising the Bar in Your Law Practice: Ten Ways to Change Your Results Right Now.  Get your free copy through this link: http://www.raisingthebar.com. Click on Bookstore to Request your FREE copy. Robin will send you this free eBook, her latest publication.     

Order your free eBook now, as 3,500 copies have been reserved for this special offer. After that the price returns to $29.95. This offer extends to your friends and business associates, so feel free to pass this email on to them.

About the eBook:

  • From setting goals to building relationships, Robin shares her Ten Ways to Change Your Results Right Now to help you take your practice to a new level.
  • Lance uses his legal expertise to address potential legal/ethical issues that may come to mind as you read our eBook. He also provides guidelines to ensure compliance with the Rules of Professional Conduct as listed by the Georgia Bar Association.

Lance and I hope that you, your friends and your professional peers will enjoy (and get results from) your copy of Raising the Bar in Your Law Practice: Ten Ways to Change Your Results Right Now. 

Happy New Year -- and here’s to More Rain in 2011!

Robin Hensley, Business Development Coach

www.raisingthebar.com

Lance J. LoRusso, Esq.

www.lorussolawfirm.com

 

Robin, should I join the Chamber to promote my practice?

Posted by Robin Hensley on August 31, 2010

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The short answer is maybe. The Chamber might be the right organization for building your business or it could be wrong for you but exactly right for the lawyer down the hall.

Any organization you join must meet three important criteria:

  1. Is the organization aligned with your values?
  2. Does the membership reflect your target market?
  3. Does the organization provide opportunities to assume a leadership role?

The last question is especially important. Simply joining an organization that meets the first two criteria without becoming actively involved will significantly limit the value of your membership. A leadership role places you in the spotlight with the chance to show your skills and commitment to the success of the members. Whether you are a seasoned attorney or just starting out, plan on getting active right away in the organizations you choose. Volunteer for a committee and do more than you are asked. As you gain credibility, you will have the opportunity to increase your visibility, which can ultimately increase your profitability.

More on how to choose

One way to be sure you are targeting an organization that you can both serve and benefit from is to consider what organizations your best clients belong to. You might also consider community organizations, political groups, and groups that represent your religious affiliation. Emmet Bondurant, partner at Bondurant, Mixson and Elmore and recognized by the National Law Journal as one of America’s Top Ten Trial Lawyers told me when I was interviewing him for my book, Raising the Bar: Legendary Rainmakers Share Their Business Development Secrets that he chose one organization to join that was considered by some to be politically controversial but which was aligned with his philosophy and his practice and that has brought him much satisfaction and success.

So, should you join the Chamber? What do you think now? Will joining meet your goals? 

Until next time,

Robin

Robin, I hate networking events. How can I make them more effective?

Posted by Robin Hensley on August 24, 2010

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Great question, especially as we go into Fall and business gets back into full swing after Labor Day.

Make networking events more effective by becoming more discerning about which events to attend. Choose only those events and organizations for networking where your target clients are likely to be. Hopefully you have been looking carefully at your commitments and deciding which are the best use of your non-billable time.

Here are a few tips on how to make your next networking event pay bigger dividends. Start by making a plan. Ask yourself,

Who do I want to meet?

Hint: ten targets is a good number. Then ask yourself,

How can I make sure I meet my targets if they are in the room?

One excellent way is to get to your event early. Most attendees lose the advantage getting there early would give them. They leave work late, get caught in rush hour, and slide in just before the speaker starts talking. If it’s a dinner, they are stuck with the other seven or nine people at their table, eating rubber chicken and trying to catch contacts on the way out, after the event is over. This poor planning can be expensive, not just in the cost of the event but also in lost opportunities. If you get there early, you have already set yourself up to succeed. 

  • If the cocktail hour starts at 5:30, get there by 5:10 so you can meet the leaders of the organization and the planners of the event.
  • Peruse the nametag table and get ready to talk with any of the 10 from your list who will be in attendance. Standing near the nametag table can give you a chance to meet one or two of your key targeted people before the evening gets into full swing. 
  • At the meeting, you may also run into people you want to get to know better but who are not on your target list. Talk with them for a few minutes, but make a date for lunch or breakfast at another time. Then you will have time to develop a plan of action that will work for those individuals, and it won’t dilute your time spent at this particular event.  

One final reminder: Time is money so plan your time so every event you attend becomes an investment that yields a high return.

 Until next time,

 Robin